Define brand strategy
It can be easier than that…

Personal Branding Strategy

Before starting a business you need to define your brand and set up your plan .

It is called a branding strategy.

The most common types of brands are:
1. Personal brands
2. Corporate brands

Let us start with your personal brand

Best is to profile your self:

– who you are,
– where you come from,
– what your assets are 
– your accomplishments in time
– your dreams for the future

Make it personal.

Some questions to help you with your profile

– What are you good at?
– What do other people say you are good at?
– What do others admire you for?
– What problems do you solve for others?
– What are your achievements?
– What is your story?
– How can you inspire others?
– What does describe you in one sentence?
– What do you want your future to be?
– How do you want to be remembered?
– What is your product or service?

Jot down the main ideas,
and once done give it a structure.

These are the key features you need to look at

– Your personal story
– Problems you can solve for others
– Your slogan
– The basics you need to learn
– Your site and your major social media profiles
– Your logo
– Your site branding 
– Your content posted to your site and social media

Plan your action

Once your profile is set, set your brand.

– Seek your niche
– Seek a name you love
– Write an inspiring story
– Define your self and your brand in the shortest way
– Make a list of the problems and their solutions
– Give a vision
– Entertain
– Mark the difference
– become an authority in your niche

In short 

– Be credible in all you do.
– Nobody likes fake. It does not last.
– Give value to your audience,
– Share knowledge and wealth
– Failure is a hurdle, not the end.
– It takes time to build up 

More readings

Branding Strategy on Amazon

Personal.Branding on Amazon

Corporate Branding on amazon

 

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16 Comments

  1. I must say this that for every successful business there is always a strategy behind it…thanks alot for this awesome article as it would be of great help to the public as it has been of help to me.because I have always wanted to start up my own brand, something different from other but I haven’t really been able to tap into my inner ability but now I have an idea of how to go about it.

  2. I love the idea of personal branding! Sometimes I get a little jaded thinking of myself as a marketable commodity, but that is just how it is in an economic world. I am trying to get my kids to understand this fact as well. You gave me many things to think about as I continue to hone in on who I am and what I represent. Great article and straight to the point.

  3. Many thanks to you first for giving us such a beautiful article and I think every person needs to have a personal brand, and if they are, you will benefit from being known to everyone.If you want to do a business and you have a company of your own, then of course you need to launch a branding and for that you need a logo and more you need a name that you all know. And you need a branding website and you need a social platform that will be complete in your name. I say these things because I also have a branding website and logo and everyone knows me by my name. And I hope that after reading your article, many people will know about branding and everyone will create their own brand.

    1. Hi Shanta! Good to read you took time to brand your website and logo. It is very important indeed and builds up slowly… not in a hurry.

      Wishing you succes and thank you for resuming! 

  4. As an upcoming in the internet marketing industry, I don’t joke with branding at all. I have been able to come up with an amazing name for my website and it is unique and brandable too. It’s 100% related to my niche and very attractive too. I am working on the logo. My main aim is to solve people’s problems and provide value. I know it will take time to like up success, it’s a process. I currently have motivating stories to tell, the story keeps piling up as each day passes by. Nice post.

    Warm regards!

    1. Hey hey, sounds like a great job! Well done! Let it grow and feed With content. Not to gorget your social media presence!

  5. Registration is important because there are many of us who want to do business online but to do business online we need branding.Because the higher the banding of one site, the more interested the other.Whatever branding strategy you’ve shown, I think it’s a successful venture to start a full-fledged business.I think if I start a business then I will follow your branding strategy before starting a business and hope that I can succeed in my business.And thank you for sharing such a beautiful technique among us.

    1. Welcome and good luck… just let it grow on you, it takes time

      Thank you for your kind comment

  6. I have a blog and it is focusing on personal brand. Thank you so much for sharing the list of what I have to consider, I actually missing the part to be more personable by telling my audience about my story and build my branding from there. So, far I have just told them about my credibility. My goal is to be an authority in my niche and I will share that to my reader. Thanks for an awesome list 🙂 

  7. It is true that we need to define our brand before building our businesses. We need to take a well-planned approach towards it. This makes it to look professional.

    Also, we need to discover ourselves first so we know what to give our audience and how they can benefit from us. I see that you pointed out having a logo which is great. It’s part of defining our brand. It’s important we have this. I’m just starting out, and this is something I must do.

    You’ve really said a lot of things that people can use to stand out in their businesses. I’ve learnt things here. Great post.

  8. Hi! I recognize how important is branding. We usually buy from brands because of the trust we deposit in them. And when we start our online ventures, we recognize we also need to brand ourselves. Being personal can take us a long way.

    You have given me a couple of ideas here on your post, like: mentioning problems I have solved for others and biggest accomplishments. I’ll incorporate them into my branding strategy. Thank you very much!

    1. Yes… defining who we are and what we can do for others is key here… takes rime to find for some… do not rush…let it grow on you… good luck

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